Objectives & Wardley Mapping

Strategic objectives and Wardley mapping for technical leadership

Wardley Mapping Framework

Market Learning

👥 User Needs

Jobs to be done

& pain points

🧩 Component Mapping

Plot on evolution axis

Identify dependencies

📈 Evolution Analysis

Genesis → Custom

Product → Commodity

⚖️ Strategic Decisions

🏗️ Build differentiators

💰 Buy commodities

🤝 Outsource utilities

🎯 OKRs

Measurable objectives

& key results

⚡ Actions

Daily execution

& metrics tracking

Mapping Process

1. List User Needs

  • Identify primary user needs
  • Map secondary needs
  • Document pain points
  • Capture future needs

2. Map Components vs Evolution

  • Plot components on evolution axis
  • Identify dependencies
  • Note movement patterns
  • Highlight opportunities

3. Strategic Decisions

  • Build: Differentiating capabilities
  • Buy: Market-available solutions
  • Outsource: Non-core functions
  • Retire: Obsolete components

Implementation Guide

First 30 Days

  1. Train on Wardley mapping
  2. Create initial maps
  3. Identify quick wins

60-90 Days

  1. Regular mapping sessions
  2. Strategy alignment
  3. Action planning

Beyond 90 Days

  1. Continuous mapping
  2. Strategy evolution
  3. Impact measurement

Anti-patterns

1. Static Maps

Problem: Maps become outdated ✅ Solution: Regular updates and reviews

2. Technology Focus

Problem: Ignoring user needs ✅ Solution: Start with user needs

3. Isolated Mapping

Problem: Maps not connected to strategy ✅ Solution: Link to business objectives

Integration Points

With Other Practices

With Tools & Systems

  • Mapping software
  • Strategy documentation
  • Decision tracking

Pro Tip: Focus on the movement of components and the implications for your strategy, not just their current position.


Further Reading

  • “Wardley Maps” by Simon Wardley
  • “The Art of Strategy” by Sun Tzu
  • “Good Strategy, Bad Strategy” by Richard Rumelt